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Brand Africa™ is an independent pan-African brand-centric initiative for African leaders, decision-makers, citizens and influencers to shape the agenda and change perceptions of Africa by proactively driving Africa’s image, reputation and competitiveness in the continent and the world. Brand Africa aims to create and facilitate opportunities and platforms to share insights, thought-leadership and best practices in shaping the growth, reputation and competitiveness of sovereign nation brands and, ultimately, the collective African brand.