Brand Africa Initiative

Brand Africa™ is an independent pan-African brand-centric initiative for African leaders, decision-makers, citizens and influencers to shape the agenda and change perceptions of Africa by proactively driving Africa’s image, reputation and competitiveness in the continent and the world. Brand Africa aims to create and facilitate opportunities and platforms to share insights, thought-leadership and best practices in shaping the growth, reputation and competitiveness of sovereign nation brands and, ultimately, the collective African brand. Brand Africa™ is an African initiative for Africa, by Africans and supporters of Africa.

What distinguishes Brand Africa™ is that it focusses on the African brand not as a topic within a broader agenda, but rather as the agenda. It is a brand-centric approach to support and contributes to the other various global and pan-African political and independent initiatives, such as the African Union, Mo Ibrahim Foundation, World Economic Forum on Africa, NEPAD, Africa 2.0 Leadership Symposium, Africa Media Initiative, African Leadership Academy and African Leadership Network. These are all dedicated to improving the state of Africa’s political, economic and social stature in Africa and the World. 

ABOUT BRAND FINANCE™

Brand Finance™ is the leading independent brand valuation consultancy, internationally. It advises strongly branded organistions, both large and small, on maximising shareholder value through effective management of their tangible assets.

Intangible assets, mostly notably brands, are vital strategic and financial assets, and marketers are increasingly being held accountable for building and managing these. At same time, finance directors and smart investors want greater understanding and disclosure of intangible asset values and marketing performance, in order to improve their investment decisions.

Brand Finance helps clients value, articulate and build an intangible asset base using language and approaches understood by financial, marketing and investor audiences.

Click here [1] to see the pictures of the Brand Africa winners.